For the same reasons you had a reduction to feel and look better, and your clothes to fit better. I had breast implants at age 42. I am very tall and very thin, my bra cup was not even an A cup. So now I have a "PROFILE", I feel better about myself, I look better, and now clothes fit me better. I was spending so much money on bras trying to make me look like I had something, I decided to put that money towards something permanent. I don't regret doing it, and in fact would and have recommended it to others.