Julie, 45, is so frustrated with the bags under her eyes that she never leaves the house without concealer. "If I had to rate how I felt about my eyes on a scale of one to ten," she says, "I'd probably give myself a two." Julie says she would never consider going under the knife, so Dr. Cameron Rokhsar, pioneer of the 15-Minute Nose Job, offers a non-surgical alternative for Julie -- the 15-Minute Eye Lift. "The idea behind this technique," he says, "is to camouflage the fat pads in the lower eye lids. As we age, the first thing we develop is wrinkling in the eyes lids. Then we develop fat pads which protude out, causing the cheek to descend downard so you get a groove between your eye lid skin and your cheek skin." The doc explains that this procedure fills in that groove with a substance called Restylane to give it a smoother appearance.

After 15 minutes and a few injections, what does Julie think about her new look? "I love it!" she says. "It's subtle, but then, not subtle."

For more information about the 15-Minute Eye Lift, check out Dr. Rokhar's Web site.