What started out as a simple birthday gift for 4-year-old Cheyenne turned into an obsession with beauty products. "Every day it's a battle," says her mom, Debbie. "She will not leave the house without wearing makeup."

Rachael calls in parenting expert Ann Pleshette Murphy to help Debbie wean Cheyenne off the makeup. "Children do get consumed with things and obsessive with them, but usually it's just a temporary fixation that passes. But with your daughter, it could be her way of getting attention -- even if it's negative attention," warns Ann. "If this is the case, then you need to pay attention to her other behaviors she is exhibiting and respond to them. When she's doing something right, reward her with something -- just make sure it's not makeup because you shouldn't be using that as a negotiating tool or one of your reward currencies."

Ann believes there are five tips you can use when trying to wean your child off of an obsession.

• "You have to say no," advises Ann. "You can compromise by saying you will only allow your child to wear makeup in the house for pretend time, but not outside. The response might not be without tears or a tantrum, but you have to stick to it."

• "If you decide to compromise and let her wear makeup during play, make sure to limit it to a few items like blush and lipstick," says Ann.

• "You can say to a child 150 times, 'it's not about how you look,' but you as a parent have to start walking the walk and get rid of any self-esteem issues you may have," warns Ann. "Your child picks up on all of your insecurities no matter how hard you try to hide them."

• "Explore some of your child's other interests with them. In the end, it's more about the time you spend giving your child attention than about their actual obsession," Ann explains.

Though no issue can be solved overnight, Ann advises that if this obsession continues to persist make sure that the rules are followed even outside the realm of your home. "Make others around you aware of it, teachers, friends, anyone else in the family that interacts with your child so that they don't undercut what you are trying to do," she says. It's going to take some time, but stick to it."