Million Dollar Listing Star Ryan Serhant On How to Start Busines…
How To Make ADORABLE Gingerbread Man Cupcakes in Hot Cocoa Hot T…
How to Make Christmas Light Cupcakes
Should This Mom or Daughter Host Christmas? "Hot Bench" Judges D…
Why Hugh Bonneville Ate LOTS of Brownies While Filming "Notting …
"Hot Bench" Judges Help Newly Engaged Couple Settle Christmas De…
How to Make Spaghetti with Pancetta and Onions | Rachael Ray
How to Make Drunken Pork Roast | Rachael Ray
Rachael’s Pizza Chili + Homemade Black & White Cookies
The MOST Adorable Christmas Cupcakes + Downton Abbey's Hugh Bonn…
Jessica Biel Got To Work With Her Husband Justin Timberlake on H…
How to Make Turkey Roulade with Andouille-Cornbread Stuffing and…
How to Make Leftover Cranberry Sauce Thumbprint Cookies
Jessica Biel on Renewing Wedding Vows With Justin Timberlake Aft…
How to Make Homemade Apple Cider Vinegar
How to Make Turkey Soup with Ricotta Dumplings Using Tday Leftov…
Pumpkin Popper Mac 'n' Cheese + Time-Saving Mashed Potatoes
Tday Leftovers Meal + Quick Dessert Using Leftovers
12-Time Hallmark Christmas Movie Star Lacey Chabert Shares HER F…
A Turkey-Shaped Jell-O Centerpiece—With Eggnog + Rum Layer!
So, you have a brilliant business idea, but not a ton of money to get it in motion — what do you do?
Well, "Million Dollar Listing" star and real estate powerhouse Ryan Serhant says he gets this question a lot — and his answer might actually surprise you.
"People think that they need money, like start-up capital, to start a business," he explains, "which sometimes is true, but really isn't always true."
(Does he have your attention yet?)
"I like to answer this question with what I call the '3 fences,'" Ryan continues, referring to the hurdles he reveals how to overcome in his book Sell It Like Serhant.
So, let's hear 'em!
1. Hurdle: Lack of Money
How to Overcome: Use Your Voice (it's free!)
Ryan started his business the day Lehman Brothers filed for bankruptcy in 2008, he tells us.
"I had no money," he explains, "but what I did have was a voice to tell people what I did. And that, honestly, today for everybody is social media."
In fact, Ryan still uses social media to his advantage to this day.
"It's that number one free marketing device," the real estate expert says.
RELATED: With These Fast-Cash Tips, You Could Earn Up to $1,250 Extra Per Month
2. Hurdle: Competition
How to Overcome: Do What Your Competitors Aren't Doing
Standing out from the competition can seem daunting, but Ryan thinks separating yourself is actually quite simple.
"Do what they don't do," he tells us, "which is take the time to promote yourself with something interesting and fun."
For instance, in the fall, he suggests handing out free pumpkins. (Free stuff is the way to anyone's heart, right?)
"No one else is doing that because they're too busy," Ryan explains. "[But] every new person you meet is a new contact you have that the competition doesn't have."
3. Hurdle: Lack of Positivity + Motivation
How to Overcome: Give Yourself a Future Reward
Treat yourself like a kid and give yourself a future reward for all the hard work you're putting in.
"Plan a vacation, even if you can't afford it right now," Ryan suggests. "Put it three, four months — maybe six months — off into the future."
And circle it in red on your calendar so you never forget about it!
"You will work so much harder subconsciously to pay for that future vacation," he says.