Celebrities

Behind-The-Scenes at #RRFeedback During SXSW: See Rach Dance Her Heart Out + More

by Rachael Ray Show Staff 2:25 PM, March 17, 2018

Rachael Ray Show

Aired March 17, 2018

#RRFeedback 2018 has landed!

For the past 11 years, Rachael, a huge music lover who frequently invites musicians on the show (including Jason Mraz, Foreigner and Austin-based Bob Schneider) has hosted "Rachael Ray's Feedback" during the annual South by Southwest festival in Texas — a mix of her favorite music and food.

And after 11 years, it's one of the hottest tickets in Austin — just look at this line to get in!
 


Rach calls Austin — a city she believes stands for individuality — her “home away from home” and says she has a "girl crush" on it: "Feedback is something I look forward to all year long!"

Ditto, Rach — ditto!

MORE: A Sneak Peek of Rach's Recipes for the 2017 South by Southwest Festival

So this year, instead of just sharing our favorite musicians (and Southern food) on the show, we're taking you behind the scenes of all the action, straight from Austin!
 

#RRFeedback! Who’s ready to have some fun? 🙋‍♀️

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First off, you should know the event is free — and technically, separate from the annual fest — because as Rach sees it, "I want everyone to be able to attend."

Since this year’s #RRFeedback party coincided with St. Patty’s Day, the doors opened to the sound of bagpipes…
 


And then the bands started hitting the stage, including Rachael's husband John's band, The Cringe! 
 


And look at Rachael, supporting her hubby and dancing her heart out! 
 


Even our culinary producer, Grant, hopped on stage! (Who knew he was so good on the trumpet?!)
 

 
Peppers on the mic stand? That's a YES for singer-songwriter Caroline Rose! A girl after our heart. 🌶️🌶️🌶️
 


Pittsburgh-based DJ Girl Talk’s toilet paper canon was EVERYTHING: 
 


And look at THE Salt-N-Pepa tearing up the stage:  
 


PHOTO: Charles Reagan Hackleman

WORK, ladies!

And last, but not at all least, was Dr. Pepper's Jaded Hearts Club Band, the Beatles tribute band comprised of, oh, just Muse’s Matt Bellamy, Last Shadow Puppets’ Miles Kane and Jet’s Nic Cester, not to mention members of Nine Inch Nails and the Zutons:
 


PHOTO: Charles Reagan Hackleman 

The crowd loved the whole day so much, they were chanting Rachael's name by the end:


PHOTO: Sydney Gawlik

Look at our girl getting that air (in a custom Salt-N-Pepa jacket, no less!).

And as for the food, well… 
 

 
Gourmet hot dogs, anyone? (This one's Rachael's Detroit Style Coney Dog. 🤤)
 


GET THE RECIPE: Texas Corn Dog: Chili-Topped Frito Dogs

Also open during Feedback? Rachael's pop-up shop, Moxie, featuring clothing, accessories, beauty products and home decor from some of Rachael’s favorite designers and amazing local finds, too, including Kristin Ann Rudge, Chaser, Hat Attack and Squash Blossom Vintage, just to name a few! (Moxie’s at 1511 S. Congress Avenue and open ‘til March 18, if you're looking to go!)
 


We were "branding your bag" on the spot, too! So cool, right?
 

Brand Your Bag was fun yesterday! #RRMoxieShop #SXSW

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Thanks for the love, Gretta! (She and Rachael’s stylist Cara helped curate the shop!)  
 

 
Oh, and did we mention the rescue puppies? 
 

A girl and her puppy 🐶❤️ #RRFeedback

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😍

We love Feedback!

Keeping checking back for more from our favorite fest!