You can make your product stand out without a celebrity attached to it, "Shark" Rohan Oza promises — you just need to do these three things:
1. "1 in 10 Americans influence the other 9," he explains. "You've gotta find that one, and that one does not necessarily today have to be a celebrity. The beauty about what's happening today is you've got people across social media that can start building that brand for you. Try and connect with influencers — not necessarily celebrities — who work for what you're talking about."
For example, in the case of our studio audience member whose husband wants to start a cannoli business, Rohan suggests reaching out to food bloggers.
2. "Find outlets that people discover for stuff that's new," he goes on, "because that's what gets written about." Rohan gave the example of a speciality cheesecake shop in NYC, which became one of those places that people have to visit when they come here.
3. Determine what's different about your brand. One way to do that? With packaging, Rohan says. "People gravitate to imagery."
Watch the video above to see how Rohan helped completely transform the packaging of one of his "Shark Tank" investments.