What Does The Head of Fashion At Instagram Do? The Woman Herself, Eva Chen, Explains

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Playing Eva Chen Explains Her Job As Head of Fashion Partnerships at Instagram

You may know the ever-fashionable Eva Chen as the former editor-in-chief of Lucky magazine (she was Condé Nast's youngest editor-in-chief in 2014!), the former beauty and health director at Teen Vogue or as the super-cool mom boss with over 1 million Instagram followers — but did you know that she's a pretty big deal *at* Instagram itself?

Yup, she's the director of fashion partnerships there! (She became Insta-famous back in 2014 with her daily shoe posts in the back of NYC cabs, so it makes perfect sense that she calls Instagram her work home now.)

So, what does her job entail exactly?

(Rach AND Eva's parents are equally as curious!)

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"I oversee fashion for Instagram," Eva tells Rach, "which means I work with fashion personalities on Instagram — models, designers, stylists, anything that touches the fashion world. I help them understand how to use Instagram better."

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Plus, the more influencers know their way around Instagram, the more tips, tricks and advice we're able to get from them. Score!

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